Trophy Distributors Case Study


Founded in Birmingham in 1981 by Arthur Gremson, Trophy Distributors is now the UK's leading Trophy Distributor, and a worldwide supplier.

Beginning of 2015 Trophy (as it is affectionately known amongst us) decided to upgrade their web site to include a new multi-device compatible design, improved navigation including responsive menu structure and breadcrumb trails, an improved product catalogue and integration with Access Dimensions accounting system to improve the user experience and customer service.

Industry Manufacturing & Supplying
Geography Worldwide
Employees XXXX
Solution B2B integrated e-Commerce
Modules Kentico CMS, Red Transact TranSync Integration, Red Transact B2B Extensions
Business System Access Dimensions

Services Offered

  1. Responsive design
  2. E-commerce
  3. Content management system
  4. System integration


  1. Product filters
  2. Product ranges
  3. Stock availability
  4. Contract pricing (APM)
  5. Saved baskets
  6. Quick order
  7. Buyer management
  8. Account registration with Workflow
  9. Address book
  10. Outstanding items
  11. Order history
  12. Payment on account


With over 4,000 products, over 145 price lists that are a mix of special offers and others grouped around major product groups or customers, the requirement presented us with 3 key challenges:

User-friendly catalogue – 4000+ products in around 60 product categories, the challenge was not only to present them in a user friendly way but also to encourage purchases and make it easy to purchase and to submit engraving details.

Integration with Access Dimensions - to enable that key information for sales ledger accounts, buyers, stock and pricing would be accurate and up to date as well as facilitating automated order downloads.

Advanced Pricing Matrix (APM) - Applying pricing across a customer and product database is a complex process. Not only are prices liable to change from deal to deal, there are many other factors to consider: special offers, customer-specific deals, one-offs, price points, and product groups.


Getting the information architecture and functional specification right from the outset of the project was the key to the success of this project. That allowed us to present the catalogue in a user friendly manner with product ranges, and filters and use mega menu and search for ease of navigation.
The responsive interface allows Trophy customers to browse the site and place orders on any device including mobile and tablets.
Quick order provides the facility for buyers to enter the stock codes and quantity required in to a simple form. The system validates and checks the entry before displaying availability, retail price, trade prices and line total in matter of seconds before allowing the user to add any number of lines to the cart.
The site is built on the Kentico content management system and is integrated with Access Dimensions via Red Transact’s TranSync platform automating data uploads and order downloads.



Integration with Access Dimensions, has streamlined order processing for Trophy. Everything from the catalogue, inventory to orders is managed within Access Dimensions and customers, products, stock, orders and reports are all uploaded and downloaded between the web and the business system.

Ease of Use

The new site boasts a sleek look and feel, user friendly navigation, search with auto complete, quick order pad and the ability for buyer admins to manage buyers.


The responsive interface that works on all devices enables Trophy customers access the site and place orders from laptops, PCs, Macs, tablets and their mobile phones.

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    Tel.  +44 (0)1449 678 947
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  • England

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    Peel House
    Stowmarket Business Park
    Ernest Nunn Road
    Suffolk, IP14 2ED
    United Kingdom
  • Scotland

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    Witch Wood
    Bonnington Road
    Peeblesshire, EH45 9HF
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  • Cambridge

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    Suite 28, Middle Court
    Copley Hill Business Park
    Cambridge Road
    Cambridge, CB22 3GN
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    No. 76 - 1/1
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    Colombo 05
    Sri Lanka